Mexico City Travel Guide

In collaboration with TAFT’s launch of Stitchdown boots, handmade in Leon, Mexico, I coordinated a travel guide with native Mexico City photographer, Angelica Barrar, which we featured on our Instagram feed, Instagram Stories, and in an email campaign. The goal was to add value with bookmarkable/sharable content and drive awareness about the artistry of TAFT’s Stitchdown boots as well as Mexico City as a destination. I coordinated the content, wrote the descriptions in the Story slides, and directed the design.